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Written by Swagat Irsale, Growth Advocate. I am Swagat Irsale and I am a Growth Advocate who consults with start ups and scale ups in growing revenue and scaling products. If you are a Saas either you have a consumption based, seat based or a model which combines both of these personalised to an enterprise Customer. Whichever you choose to be suitable, the most important point is to get it executed well. Lack of doing this will not give you the consumption you expect and th

Written by Swagat Irsale, Growth Advocate. I am Swagat Irsale and I am a Growth Advocate who guides start ups and scale ups in growing revenue and scaling products. I was at The Start Up Circle last month in 2026. Revenue and products always go hand in hand. Customer maturity, product maturity, market maturity, being early in the market, being too late in the market, pricing power, technological prowess and other factors definitely matter as well during the journey of pro

Written by Swagat Irsale, Growth Advocate. I write about what I learned mostly every month. This usually includes 2 or 3 videos, blog posts or similar from AI, tech and Saas. Here is it for the last month - What I learned from Ben Horowitz and Service now? May 2026 There is a saying that “Culture eats Strategy for breakfast”. Not sure who coined this, but it is very important and I have seen and lived through parts of it in my corporate career. However, this does not mean th

Written by Shivam Dube - AI, Technology Analyst. 01 · Why did FabricBazaar Marketplace? I built FabricBazaar — India's fabric Marketplace for sarees, kurtas, bed sheets, and handloom textiles. No CS degree. No team. No startup funding. Just a clear idea, Claude as my AI pair programmer, and a willingness to iterate fast. India's textile industry is one of the largest in the world — and almost none of it is accessible online in a trustworthy, organised way. Weavers from Var

The Complete Story of how I vibe coded NutriAI - Diet Planner. Link to try the live product at the end of the article. I am Shivam D. and I am a AI, Technology Analyst. The Idea The problem was simple: free diet planning tools online are either too generic (give me a 2000 kcal plan), too Western (chicken breast and broccoli), or locked behind a paywall (HealthifyMe charges ₹999/month). Indian users — especially in tier-2/3 cities — have specific needs: roti, dal, sabzi, regi

Written by Swagat Irsale, Growth Advocate. To grow revenue it is very important to understand what are the possible channels through which revenue/ sales come from. When I mention sales, I am referring to deals which bring in revenue. The revenue can be recurring/ one-time, service revenue, paid prototype development or similar. Operating well, doubling down on the channels which are working and investing in them can be a game changer for a growing business. Channel optimiza