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Written by Swagat Irsale, Growth Advocate. Outbound as a channel will always remain and work if we make it work. It is a way to reach prospects who are looking for products, thinking about getting to know more about the products, learning about the space the product is in, and most importantly who are on the verge of no/ maybe in their decision making. Outbound is also critical for branding. The prospects who are receiving these emails are learning about our products, upgrad

Written by Swagat Irsale, Growth Advocate. I work as a consultant who helps clients grow revenue and scale products. Recently I worked with a client for whom I got 30 plus demos which yielded significant revenue by launching in a new geography. But before getting into the actual story; lets understand a bit better about the client and their goals. I trust this will inspire my prospects to grow revenue and scale products … 😀 Obviously there are domains, teams, culture, geog

Written by Swagat Irsale, Growth Advocate. A lot of go to market tools, integrations. Demanding prospects. Confusing noises. Fear, uncertainty around. Things change in alternate weeks. Welcome to March 2026. You are thinking, how to execute GTM in this environment? We are starting with the prominent go to market myths which exist in 2026. When I speak with clients, I explain to them that I still see these myths around. After these, go to market execution and serving man

Written by Swagat Irsale, Growth Advocate. I get it. You are thinking about customer health score and its correlation with renewals, upsells and revenue. I have seen that it is directly correlated. Here are customer health score facts you may miss - Sales experience matters more than we all can imagine at the time of contract signing. By the nature of it, the sales process involved emotional ups and downs from both customer as well as partner sides. Multiple teams get invol

Written by Swagat Irsale, Growth Advocate. From childhood we are aware of scoring. We see sports matches and get inspired by scores. It keeps the audience hooked. In the similar way we can score our customers assuming we have data and inputs for each customer which can be used to score the customers. In my decades of experience working with customers, I have seen that if done well, customer scoring proves to be very valuable to the customers as well as for us companies who w

Written by Swagat Irsale, Growth Advocate. All of you have used or have been using AI for close to a decade now. Sometimes you understand that it is AI and most of the time you do not. In the last 2 or 3 years, AI applications have been so ubiquitous that we now imagine things happening for us with Ai instead of directly doing them. So, here are my observations about Ai over the last decade. When I mention decade, it is 2016 to 2025 as I write this in 2026. A recommendation