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Assessments are not new; not even for Saas. A decade back companies have given assessments as complimentary and earned Customer’s trust and eventually their business. This is one of the best growth and revenue hacks. I have already posted nine questions in GTM assessment in part 1. Here are the remaining nine questions in the Saas gtm assessment.    A score also can be assigned to analyse the current gtm motion and improve it from that point onwards. These saas gtm assessment

Let me not grab attention (refer to the picture) with an introduction about GTM and assessments. These are important; I am sure you understand that. We can connect assessments with our health. For health insurance purposes, in some countries it is mandatory to take blood tests, give details about food and diet, details about lifestyle, sleeping habits, exercise and more. So the outcome is a multi-dimensional model. This is confirmed. Similar to revenue or GTM … 🙋  I trust as

The goal of every Saas contract is to do business for the long run with the software solving all of the use cases for the customer and providing them the needed value. The value can be in terms of productivity, saving money or similar. Contracts play a very important role in growing and scaling SaaS. Long term Saas contracts help enterprise Saas companies build revenue predictability, innovate over years, reduce operational burden and become sustainable.  Now let’s look at wh

While writing these two parts regarding SaaS contracts I assume that you know how SaaS works for mid-market as well as enterprise customers. It is not mandatory to have a SaaS background but it helps to understand the terms better. These two posts are written to help anyone who wishes to know more about SaaS contracts, writes contracts or speaks/ negotiates with a customer regarding SaaS contracts. If you are a SaaS professional and/ or a sales person, knowing about these con

Here are SaaS operations and finance metrics which I used in the past and continue to use. This part covers operations which comprises customer onboarding, product adoption, support, services, NPS and so on. Operations is one of the major aspects of customer satisfaction which is directly correlated to revenue and retention. Please refer to part 1 of this which mentions the Customer acquisition and retention metrics.  Finance covers the financial engineering of the saas busin

Here are SaaS metrics which I used in the past and continue to use. My thought process is to cover the SaaS business from all angles. So I divided the business into 4 parts. Part 1 covers two of them which are Customer Acquisition and Customer Retention. Part 2 covers Operations and Finance aspects of the metrics.  This article assumes that you know what SaaS is and are aware of preliminary metrics around a business. All the metrics are inter-related to each other and create