All Posts

Written by Swagat Irsale, Growth Advocate. Let’s start with an example. Assume if you are an insurance company. Then part of the business will be that the consumers fill a form with their details, select the life insurance/ type of insurance they choose, select sum assured, get verified, do any applicable tests, get the policy, file claims, submit details, verify with third parties and get the claim settled. I used to work in an Insurance tech company decades back - so this

Written by Swagat Irsale, Growth Advocate. What is Customer development and how to do it well? 2026 is the best time to build anything; especially software. Why? Prototyping and mock ups creation takes 10% of the time it used to take. Apps like "Banani" give you ready made layouts for both desktop and mobile apps. I am sure you have seen this. Any and every programming language is abstracted. You need not get a software degree to code. You can give an easy prompt and you ge

Written by Swagat Irsale, Growth Advocate. Outbound as a channel will always remain and work if we make it work. It is a way to reach prospects who are looking for products, thinking about getting to know more about the products, learning about the space the product is in, and most importantly who are on the verge of no/ maybe in their decision making. Outbound is also critical for branding. The prospects who are receiving these emails are learning about our products, upgrad

Written by Swagat Irsale, Growth Advocate. I work as a consultant who helps clients grow revenue and scale products. Recently I worked with a client for whom I got 30 plus demos which yielded significant revenue by launching in a new geography. But before getting into the actual story; lets understand a bit better about the client and their goals. I trust this will inspire my prospects to grow revenue and scale products … 😀 Obviously there are domains, teams, culture, geog

Written by Swagat Irsale, Growth Advocate. A lot of go to market tools, integrations. Demanding prospects. Confusing noises. Fear, uncertainty around. Things change in alternate weeks. Welcome to March 2026. You are thinking, how to execute GTM in this environment? We are starting with the prominent go to market myths which exist in 2026. When I speak with clients, I explain to them that I still see these myths around. After these, go to market execution and serving man

Written by Swagat Irsale, Growth Advocate. I get it. You are thinking about customer health score and its correlation with renewals, upsells and revenue. I have seen that it is directly correlated. Here are customer health score facts you may miss - Sales experience matters more than we all can imagine at the time of contract signing. By the nature of it, the sales process involved emotional ups and downs from both customer as well as partner sides. Multiple teams get invol