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Written by Swagat Irsale, Growth Advocate. I will give platform examples from consumer business as they are scaled and have reached a Billion plus users. However Saas platform also works in a similar way. And Saas should not copy Saas; they should copy consumer businesses. Copy of a car will be a sub-par car; you know this. Let's take the example of Uber. It connects drivers, consumers, and businesses to take them from place A to place B on demand with technology. In the pro

Written by Swagat Irsale, Growth Advocate. Here is what I learned in 2025. I wish you a Happy New year 2026. 1 - This is too Good; you will like it … Graduate from Mumbai in engineering >> go to the US for studies >> graduate in MS Civil (Structural … ) >> work to build roads and bridges for 20 plus years >> then … follow your dream (Open a Restaurant in the US). I am happy for you. Good Luck brother … I learned, history rhymes - A Gujarati must own a hotel/ motel busine

Written by Swagat Irsale, Growth Advocate. Here are reasons why customers churn in Saas products. I have worked with hundreds of customers, analysed thousands of prospects and customers comments and worked with global Saas customers and buyers in my career. Here are those reasons. Not using your Saas product - We used to use this product. It was part of our workflow however now things have changed and we do not anticipate this product to be part of our new workflow. Not a

Written by Swagat Irsale, Growth Advocate. I have divided Saas product metrics in 3 parts. I have seen these metrics work in tandem and portray a beautiful holistic picture. There are specific product metrics which should be tracked by Customers. How many customers live on your product, how many are onboarded, time to value for a customer, adoption of each customer, upsold customers, churned customers and so on. I have mentioned 12 customer product metrics in a post. My next

Written by Swagat Irsale, Growth Advocate. Here are key Saas product metrics. In this post I am giving saas product metrics by aggregating customers. In other posts I will give Saas product metrics by User as well as by Platform if a multi-products exist. Sales-led, product-led, consumption based or any combination of these, the Saas product metrics by customer are relevant. Maturity of products, innovation curves, etc. does not impact which Saas product metrics you track.

Written by Swagat Irsale, Growth Advocate. I assume that you are familiar with Saas and related customer retention formulae. Before going to retention strategies let’s agree why customer retention matters. Research says - cost of acquiring a new enterprise customer is between 4x to 6x of keeping an existing customer. More the number of customers, higher the probability that you can learn from them and innovate for the greater good of Market/ problem space. High customer r