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Written by Swagat Irsale, Growth Advocate. Why does Saas even exist in 2026 and that too for multiple decades? Will Ai eat Saas? For decades, Saas gave convenience to organisations. You need not build, deploy on cloud, maintain and update/ upgrade, worry about privacy, security and more. Industry best practices included. And in most cases the Saas cost is ok unless you become a complex web of integrations over the years. Example - quick commerce in India. I will charge you a

Written by Swagat Irsale, Growth Advocate. I relate to these quotes. Most of them touch either part of my growth, career, and/ or life lessons I have learned along the way. These are very relevant to how Ai is progressing and I am glad that I am witnessing this. I did not understand what was happening in the dot com revolution; however I closely watched the web revolution, mobile, social, cloud, big data and so on. Definitely, the dots can only be connected in hindsight. No

Written by Swagat Irsale, Growth Advocate. Let’s talk on how to start the Saas ROI conversation. If you are here; you understand the importance of ROI (return on investment for a customer) in sales as well as retention journey. We can start with what is important to your ideal customer profile (ICP), both in small, mid-market and enterprises. These things may change a bit based on the industry the customer is in, however mostly the framework remains the same. I have used thes

Written by Swagat Irsale, Growth Advocate. Top five Saas ROI mistakes Either you have a small, mid-market or enterprise Saas showing ROI in the sales process and proving that ROI throughout the customer’s contract length is of utmost importance. Higher the ROI, better customer satisfaction/ NPS, more product/ licenses upsell, higher the chances of customer renewal and higher revenue for you and your Saas company. More customers stay with us and buy more products, better for

Written by Swagat Irsale, Growth Advocate. Here is what I learned from my clients in 2025. I will keep sharing additional snippets as I collate them. Please note that I changed the product, names, locations, b2b/ b2c and other aspects just to maintain the privacy of those who reached me. Treat this post as a learning experience. See if these learnings are applicable to your software/ non-software businesses and apply those. Hope my questions and answer format connects with

Written by Swagat Irsale, Growth Advocate. Assume your product is b2b Saas with ideal users as account executives, sales managers and sales leaders. Please understand that the feedback from users is important, however sometimes it may get challenging. My approach would be to handle the end to end Saas user testing from planning, recruiting, execution, feedback collection, insights gathering and suggesting changes to the Development team in the upcoming releases, tracking metr