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Written by Swagat Irsale, Growth Advocate. Onboarding is one of the most important parts of product adoption, growth and scale in both b2b and b2c. Here are some of the do’s and don't's of Saas user onboarding. For user onboarding consider the goal, create an hypothesis, implement onboarding, track metrics and iterate. I have seen this simple process to work really well. I assume that you understand how user onboarding is connected to revenue, upsells, NRR and more. Let's s

Written by Swagat Irsale, Growth Advocate. There are walls built around ancient forts, some of the forts are built on mountains, there are walls plus water bodies built around the forts for protection from the enemy. These are historical examples. They are moats. Their objective is to create a strong entry barrier so the enemy can not come in easily. Moats protect and allow to buy more time to counter-attack/ escape and appropriate steps can be taken in an event of war or att

Written by Swagat Irsale, Growth Advocate. I will give platform examples from consumer business as they are scaled and have reached a Billion plus users. However Saas platform also works in a similar way. And Saas should not copy Saas; they should copy consumer businesses. Copy of a car will be a sub-par car; you know this. Let's take the example of Uber. It connects drivers, consumers, and businesses to take them from place A to place B on demand with technology. In the pro

Written by Swagat Irsale, Growth Advocate. Here is what I learned in 2025. I wish you a Happy New year 2026. 1 - This is too Good; you will like it … Graduate from Mumbai in engineering >> go to the US for studies >> graduate in MS Civil (Structural … ) >> work to build roads and bridges for 20 plus years >> then … follow your dream (Open a Restaurant in the US). I am happy for you. Good Luck brother … I learned, history rhymes - A Gujarati must own a hotel/ motel busine

Written by Swagat Irsale, Growth Advocate. Here are reasons why customers churn in Saas products. I have worked with hundreds of customers, analysed thousands of prospects and customers comments and worked with global Saas customers and buyers in my career. Here are those reasons. Not using your Saas product - We used to use this product. It was part of our workflow however now things have changed and we do not anticipate this product to be part of our new workflow. Not a

Written by Swagat Irsale, Growth Advocate. I have divided Saas product metrics in 3 parts. I have seen these metrics work in tandem and portray a beautiful holistic picture. There are specific product metrics which should be tracked by Customers. How many customers live on your product, how many are onboarded, time to value for a customer, adoption of each customer, upsold customers, churned customers and so on. I have mentioned 12 customer product metrics in a post. My next