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Written by Swagat Irsale, Growth Advocate. Here are SaaS metrics which I used in the past and continue to use. My thought process is to cover the SaaS business from all angles. So I divided the business into 4 parts. Part 1 covers two of them which are Customer Acquisition and Customer Retention. Part 2 covers Operations and Finance aspects of the metrics. This article assumes that you know what SaaS is and are aware of preliminary metrics around a business. All the metrics

Written by Swagat Irsale, Growth Advocate. First I congratulate my dear friend Chintan Udeshi on writing, finishing and publishing his FIRST book “Product Management Essentials - You always wanted to know”. Why should you read this book? In the next decade, Chintan says that PMs will become the hottest in the field as they identify and solve real customer pains and contribute directly to the company revenue. I agree ... 🙋 Additionally, PMs are the ones who ideate, work cr

Written by Swagat Irsale, Growth Advocate. Some more questions I heard from my clients in 2025. As we are concluding 2025, I thought to share it with everyone. Obviously, I have de-identified the problem statements by changing the industry and flipping the problem upside down. Let’s roll forward. Should we go for white label SaaS? What do you think about it? Answer - Based on what I have heard, you should. It worked for us. However, it was very early for us. The product wa

Written by Swagat Irsale, Growth Advocate. Monetisation in Saas applies to businesses of all stages. Stage 1 is newbies who are trying to get their first set of customers, then stage 2 where a stable revenue exists for a business of 5 to 10 years and then there are decade old mature businesses. The approach towards monetisation may be a bit different however underneath it the steps which exist are very similar in nature. Let's take an example of the luxury resort industry.

Written by Swagat Irsale, Growth Advocate. Here are the two questions I have heard from my clients in 2025. I changed their industry, domain as well as use cases so I can share it with everyone. Hope these help you grow and scale. Question - The space I am in is crowded. There are players who exist for more than a decade. How do we differentiate ourselves? A2 - I collaborated for a decade plus with many customers as well as sales professionals. Based on that I can suggest

Image shows my kid doing exercise which is a journey in itself. I trust it is very similar to that of SaaS journeys mentioned in this article. Very much relevant.