Grow Revenue - From Zero to one Billion ...
- Swagat A. Irsale
- Nov 10, 2025
- 2 min read
Updated: Dec 4, 2025
What happened when India won the World Cup, Hyderabad won IPL or the Phillies won the World Series? Remember! I do.
I danced. Celebrated as I saw it all. Still cherishing those moments. Today I feel the same because my Team Phenom became a Unicorn; definitely the same as that of winning a world championship for a start-up.

I know your brain must be counting on many questions. Then read on. Team Phenom started its journey as a baby-corn (small, unknown start-up); a baby the world was unaware of.
Overtime, it grew from a baby-corn to C.R.I.S.P.y corn. Mobile, Social, HR cloud, SaaS, Big data, multi-sided Platform, Bots, Ai, and more.
Phenom did everything flawlessly.
Baby-corn, C.R.I.S.P.y corn, mini-corn, to a Unicorn. This is MAGIC. This journey taught me how to start from ZERO, think leaner, ideate faster, and fail harder.
Curious, how I can articulate all of this?
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I just happened to join as the 4th employee at Phenom, India. Witnessed it all (Zero to one Billion). All those years; feels like a beautiful flash now.
Grateful to be a Phenom as this journey continues. To my boy Vivan, I want to let you know that Team Phenom has worked hard for 10+ years for this.
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By the way, do you know what is the probability of a small and unknown start-up becoming a Unicorn?
Photos by these wonderful Phenoms - Abdul Hameed and Sravan Aitla.
More Info here.

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Swagat Irsale is a Growth and Scale Advocate. He works with start ups and scale ups and helps them grow revenue and build enterprise products which users use.
You can connect with him on Linked in.




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